# PrestaShop customers: score, levels and groups

**Your customers, finally at hand.** You find each customer with their score from 0 to 100, their level, their net revenue and their support messages. You filter VIPs or customers to watch, then put them in a PrestaShop group or export the list.

## A score and a level for every customer

The score is computed on your data, comparing each customer with the rest of your base:

- revenue net of refunds and number of orders;
- recency of the last order;
- minus refunds and support messages beyond one per order.

| Level | Rule |
|---|---|
| VIP | Score of 80 or more |
| Loyal | Score of 60 or more |
| Regular | Score of 40 or more |
| Occasional | Score under 40 |
| Watch | 30% or more of revenue refunded |
| Prospect | Account with no order |

The customer page details net revenue, the amount refunded, the number of returns and of support threads.

## See who bought a product

The **Customers by product** view answers "Who bought this product?":

- combination bought and period in one click;
- share of new and returning customers, customer age, level of each buyer;
- quick filters (bought again, valid orders only) and sorting;
- selection of the buyers to put them in a group or export them.

## Group, notify, export

- Ready-made views: new customers, no purchase in 6 months, inactive for 12 months, a single order, more than 3 orders, newsletter subscribers.
- Filter by level and advanced filter, combined with search and group.
- "Select the filtered customers", then **Groups…**: check to add, uncheck to remove, with a preview of the changes.
- Newsletter turned on or off in bulk, emails copied, CSV export.
- Every change can be undone from the log.

## With the assistant

You ask, it prepares, you approve:

- "My 50 best customers this year": it prepares the table, which you save in [My tables](/fonctionnalites/analyse-tableaux-prestashop.md).
- "Customers who bought in the Sweaters category in the last 3 months": it builds the table in My tables; you select these customers and put them in a group.
- "Find the orders of marie@example.com": it lists them with their status and amount.

See [the AI assistant](/fonctionnalites/assistant-ia-mcp-prestashop.md).

## Frequently asked questions

### How is the customer score calculated?
Out of 100 points: net revenue and number of orders, compared with the rest of your customers, plus the recency of the last order; refunds and repeated support messages take points off. A customer who had 30% or more of their purchases refunded moves to "Watch".

### Can you keep a promotion for VIP customers?
Yes. Filter the VIP level, put these customers in a PrestaShop group, then choose that group in [a promotion campaign](/fonctionnalites/promotions-prestashop.md).

### Does customer data leave the computer?
No. The score, levels and views are computed on the local copy of your data, with no third-party server; groups and newsletter changes are written directly to your shop.

## Learn more

- Previous module: [promotions](/fonctionnalites/promotions-prestashop.md).
- Next module: [orders and picking](/fonctionnalites/commandes-picking-prestashop.md).
- [Customer service, with the customer page next to the message](/fonctionnalites/sav-prestashop.md).

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Source: https://oneshopmanager.com/en/features/prestashop-customers · updated 2026-10-09