PrestaShop customers: score, levels and groups

Your customers, finally at hand. You find each customer with their score from 0 to 100, their level, their net revenue and their support messages. You filter VIPs or customers to watch, then put them in a PrestaShop group or export the list.

Download for macOS Download for Windows

14-day free trial, no account or credit card. See pricing

Customers and levels
Customers

A score and a level for every customer

The score is computed on your data, comparing each customer with the rest of your base:

  • revenue net of refunds and number of orders;
  • recency of the last order;
  • minus refunds and support messages beyond one per order.
Level Rule
VIP Score of 80 or more
Loyal Score of 60 or more
Regular Score of 40 or more
Occasional Score under 40
Watch 30% or more of revenue refunded
Prospect Account with no order

The customer page details net revenue, the amount refunded, the number of returns and of support threads.

See who bought a product

The Customers by product view answers "Who bought this product?":

  • combination bought and period in one click;
  • share of new and returning customers, customer age, level of each buyer;
  • quick filters (bought again, valid orders only) and sorting;
  • selection of the buyers to put them in a group or export them.

Group, notify, export

  • Ready-made views: new customers, no purchase in 6 months, inactive for 12 months, a single order, more than 3 orders, newsletter subscribers.
  • Filter by level and advanced filter, combined with search and group.
  • "Select the filtered customers", then Groups…: check to add, uncheck to remove, with a preview of the changes.
  • Newsletter turned on or off in bulk, emails copied, CSV export.
  • Every change can be undone from the log.

With the assistant

You ask, it prepares, you approve:

  • "My 50 best customers this year": it prepares the table, which you save in My tables.
  • "Customers who bought in the Sweaters category in the last 3 months": it builds the table in My tables; you select these customers and put them in a group.
  • "Find the orders of marie@example.com": it lists them with their status and amount.

See the AI assistant.

Frequently asked questions

How is the customer score calculated?

Out of 100 points: net revenue and number of orders, compared with the rest of your customers, plus the recency of the last order; refunds and repeated support messages take points off. A customer who had 30% or more of their purchases refunded moves to "Watch".

Can you keep a promotion for VIP customers?

Yes. Filter the VIP level, put these customers in a PrestaShop group, then choose that group in a promotion campaign.

Does customer data leave the computer?

No. The score, levels and views are computed on the local copy of your data, with no third-party server; groups and newsletter changes are written directly to your shop.

Learn more

Updated October 9, 2026. Markdown version